We just got word from the Perspective Research Department that the CEO of Sears Canada is going to attempt a purchase of the company to take it private. (It seems that a lot of the problems with the Canadian operations are directly caused by business practices in the States and going private would address these hindrances!)
Now since my job is branding and marketing might I suggest he re-name the company Simpson-Sears!
This would go a long way toward generating a positive image with the Canadian public.
The way I see it anyway!
Now since my job is branding and marketing might I suggest he re-name the company Simpson-Sears!
This would go a long way toward generating a positive image with the Canadian public.
The way I see it anyway!
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